FIRST POT O'GOLD JERSEY HEIFER SALE AVERAGES $2,900

Reynoldsburg, Ohio—Youth from five states helped kick off the 2007 Pot O’Gold production contest by selecting a top Registered Jersey™ calf from eight heifers sold July 17, 2004 at the western Pot O'Gold Sale. The offering averaged $2,912.50.

The first of two Pot O'Gold sales for 2004 was held in conjunction with the 16^th Pride of the West Invitational Sale at the Tillamook County Fairgrounds in Tillamook, Ore.

Robert Thomas Dias, Stevinson, Calif., took home the high selling animal, Schultz Jace Ivee, for $4,000.  “Ivee” was consigned by Huffard Dairy Farms, Crockett, Va.  This P9 heifer has a Parent Average (PA) of +1,070M, +54F, +39P, and CM$ +448.

“Ivee” was consigned by Huffard Dairy Farms, Crockett, Va. She is a daughter of Windy Willow Montana Jace, JPI +293, and out of a VG-86% Mason Boomer Sooner Berretta dam with 20,430 lbs. milk, 1,025 lbs. fat and 784 lbs. protein on her third lactation (305-days, 2x). The next two dams are also Very Good with top records over 900 lbs. fat.

JBC Mor Bucko, consigned by Jake Cochran, Coquille, Ore., was the second high selling animal of the day at $3,400.  The daughter of Wilsonview Khan Morgan-ET, JPI +232, is out of a cow ranked 243^rd in the nation for AJCA Jersey Performance Index (JPI). The dam, JBC Flyer Bop, VG-83%, recently completed her first 305-day lactation with 18,780 lbs. milk, 844 lbs. fat and 643 lbs. protein. "Bucko" was purchased by Abby Tauchen, Bonduel, Wis.

Managed by Jersey Marketing Service, Reynoldsburg, Ohio, the Pot O’Gold Sales are part of the youth development program of the American Jersey Cattle Association. The 2004 sales are sponsored by Cow’s Match^® Jersey Blend from Land O’ Lakes Animal Milk Products Co.

The second Pot O’Gold Sale will offer 32 lots on Saturday, November 6 during the All American Jersey Show and Sale in Louisville, Ky. The catalog for this sale will be posted on the Internet three weeks prior to the sale date (linked from http://jms.usjersey.com/calendar.htm).

Founded in 1971, Jersey Marketing Service completed its fourth best year in 2003, selling 5,811 lots for a gross value of $7.28 million. JMS also provided private treaty services to 55 buyers in 22 states, who purchased 1,807 animals from 93 different sellers. Policies are established by a board of directors representing the 900-plus producer-members of National All-Jersey Inc. and more than 2,200 members of the American Jersey Cattle Association. Averages of 2004 public auction sales are available on the JMS web site at http://jms.usjersey.com/calendar.htm.